Thank you for visiting a Cequent website. The following is a description of how we collect,
store, and use the personal information you provide us through any of the websites operated
this website. For a complete description of our online privacy practices, please review
the following details.
Our Website and Information Collected Online
of information through the Cequent Websites, but do not apply to information that may be collected
by Cequent off-line.
we link, including websites that are operated by our parent or affiliate companies or that are not
otherwise a part of the Cequent family of websites (collectively, “third party sites”).
any personal information to that site. We are not responsible, and disclaim any liability for the independent
practices or content of any third party site.
Special Note to Non-U.S. Visitors
necessarily be consistent with the laws and regulations of your home country. Any information that you
apply only to activities and information collected on a going forward basis. We encourage you to review this
information may be used. Your continued use of this Website signifies your acceptance of these changes.
To simply browse our Website, we do not ask you to provide any information. However, if you wish to participate
in some of the features and services, we may ask you to provide certain personal and/or demographic information.
identify you or contact you online or offline. This may include, for example, your name, postal address, e-mail
address, phone number (“personally identifiable information”) as well as other non-personally identifiable
information or demographic information such as your date of birth, age, gender, habits or preferences when such
information is tied to your personally identifiable information (collectively, “personal information”).
Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of
the many online forms available on the Cequent Website) and will usually take the form of:
- Registration or sign-up
- Sign up for a newsletter that is specific to an event, product, or website and that is not included under general website registration;
- Sweepstakes, contests, or other promotions;
- Surveys and polls;
- Message boards and other interactive activities;
- Purchasing a Cequent product through our online shopping system;
- E-cards, tell-a-friend, or other one-time use features;
- Feedback, questions, or comments through one of our Contact or “Ask the Expert” forms;
- Information submitted in a business capacity (e.g., resumes, media requests, etc.);
- Any other request that requires the submission of personal information (e.g., Consumer Panel, Product Request, “Where to Buy,” etc.)
Note: depending on the Cequent site that you are visiting, some or many of the activities listed above may not be available.
The types and amount of information collected for the features listed above will vary depending on the activity.
The requested personal information may include: first and last name, email address, home address (including city and
state), telephone number (work or home), and (for those purchasing products online) credit card information. For some
activities, you may be asked to create a username and/or password and/or to provide additional, demographic information,
including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain
Cequent products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant
to the Cequent product you’ve purchased or the specific Site which you are visiting.
If demographic information is collected for an activity that also requires personal information, we may combine the
demographic information with your personal information. Combining data allows us to customize the notices we send you
and the content we provide you according to your interests and preferences
Generally, all information collected is used for the purpose for which the information was collected or as otherwise
Website (“general website registration”), the information you provide is used to offer you the benefits and privileges
that typically come along with registration. This may include access to and use of exclusive or personalized content
or activities on the Cequent Websites (e.g., message boards, upload features, personalized recipe boxes, etc.),
participation in special events and promotions (contests, sweepstakes, coupons, etc.), and the ability to receive the
communications or marketing material you select at the time of registration or that automatically come with your
registration. Similarly, if you contact us via an online contact form or through one of our Ask the Expert features,
your information is used to respond to your inquiry or comment, and in some instances, post the answers to your question
in anonymous form on the relevant Website. And, of course, any credit card information you provide us is used to fulfill
and process your online purchases.
When registering or providing information on our Sites, you may also be given the option (through a check box or otherwise)
to have your information used for an activity or service different from the primary activity or service that you are
requesting. For example, if you are signing up for a contest or other promotion, you may also be able to sign up for
newsletters or alerts from the Site hosting the promotion or from other Cequent Sites or products. If you choose to receive
these additional services, Cequent will use your information to provide them to you.
Newsletters and Email
If you provide us your email address and/or mailing address (whether as part of our general website registration or for a
specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter,
communication, or literature requested. In addition, you may receive communications introducing you to other Cequent brands or
Websites. These materials may come in the form of regular mail or email, depending on the Site you register on and the information
you provide during registration.
We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you
purchase a product online or when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain
Websites, changes to our online services or technical support policies, or other related changes). Collectively, these types of
Sweepstakes, Contests, and Promotions
To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on
a Cequent Website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you
are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture)
may get posted to the Website.
For more information about Cequent Promotions, please see the official rules or details posted with the
Message boards and other interactive features
We may provide interactive features that allow you to post or publish messages, stories or pictures on our Websites. Although
we strive to protect those who use and participate in these activities, we encourage you to be wary of giving out personal
information or images about yourself in public areas such as on a message board or other online community-type feature. Such
information can be collected and used by people you don't know. As such, we cannot guarantee the security and privacy of, and
are not responsible for, any information you post in these areas. Your use of these features is at your own risk.
Please note that if we choose to post a picture or message that you provide us through one of these
features, we may post, along with the picture or message, certain non-personal information about you, such as your username,
first name, first initial of your last name, and/or city and state of residence.
Purchasing Cequent products online
Some of our Sites may allow you to purchase Cequent products through an online shopping system operated by Cequent or by a
vendor on our behalf while certain products may only be available through third-party retailers. Cequent provides links to
unaffiliated third party sites that sell Cequent products. If you are purchasing a product through the Cequent online shopping
system, you will be asked to provide your credit card information, including credit card number and billing and shipping
addresses, as well as other basic contact information (e.g., phone, email address). This information is used to fulfill
your purchase and confirm your order.
If the online store you are visiting is operated by an unaffiliated third party, we may provide you a direct link to the
third party store for your convenience. Please note, however, that these sites are not operated by Cequent and are not
will strive to work with online retailers who (like ourselves) use industry-standard encryption when collecting and processing
orders through their websites. This helps prevent unauthorized electronic access to sensitive financial information, such as
personal information such as your credit card number.
E-cards, tell-a-friend, and other one-time use features
Personal information requested for an e-card, tell-a-friend or other referral feature, or other one-time use features
(typically, names and email addresses) is used on a one-time basis (e.g., to send the communication) and is not further
retained by Cequent. If these kinds of features are made available to children under 13, they may be designed so that prior
parental consent is not required.
Please be advised that in some areas of our Websites, you may be able to submit information about yourself or the company
you represent in a business capacity. These areas may include a career section where you can submit a resume or job application
online or a section or contact form to handle media requests. Although any personal information gathered in this context is
used exclusively for its intended purpose (e.g., a resume will be used for the job application process only), such information
If you choose not to submit any personal information when requested, you may not be able to participate
in certain activities and personalized features on our Websites and may limit the services and special offers we can provide
you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise
register on our Websites. If you refuse to provide your credit card number, you will not be able to purchase products. However,
to simply browse our Websites and learn more about our products, you do not need to give us any personal information.
websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to
personalize or enhance your experience on our Websites and to make your next visit more enjoyable.
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain
website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites
are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on
to the Internet.
We (or a vendor on our behalf) may collect information in the form of logs - files that record website activity and gather statistics
about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s
browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they
visited our Site, and which pages they've viewed on our site and for how long), and, (iii) other similar navigational or click-stream
data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve
and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
We may use web beacons (or clear GIFs) on our Websites or include them in the e-mail messages we send you. Web beacons (also known
as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for
the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in
the IP Address section directly above, as well as information about how a user responds to an email campaign from Cequent (e.g., the
time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes,
including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and
The information that you disclose on the Cequent Websites is collected by Cequent or by a vendor acting on
its behalf; and is used in accordance with the practices set forth above. The following provides more specific information about
how and to whom we may disclose your information.
Agents and Contractors
We may use outside companies, agents, or contractors (“vendors”) to provide support for the internal operations of our Websites
and to assist us with administering the Cequent online shopping system or the various programs and promotions available on our
Sites. In the course of doing so, these vendors may come into contact with your personal information. However, we only give them
access to (or allow them to collect on our behalf) the information they need in order to perform the specific tasks they’ve been
hired to do. They have also agreed to protect the confidentiality and security of this information.
Partners and Joint Promotions
From time to time, we may run a joint or co-sponsored program or promotion on our Websites with another company, organization, or
other reputable third party; and, as part of this event, collect and process personal information. If your personal information is
being collected by (or is shared with) a company other than Cequent as part of such promotion, we will let you know this at the time
your information is collected. Periodically, we may run a promotion on our Site that features the products or services of another
company and will give you the opportunity to opt in to receive information directly from that third party company
When doing any promotion involving another company, we may provide a separate link to that company's
same privacy practices. If you do not want your information to be collected by or shared with a company other than Cequent, you can
always choose not to opt in or participate in these events at the time the information is collected/requested.
Your California Privacy Rights
If you are a California resident, you may have the right to request and receive certain information about our disclosure of personal
information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. However, our
policy is not to share your personal information with third parties unless you first opt-in to such disclosure or are first given
more about our compliance with this requirement, you may contact us using the contact information provided below.
Legal and Business Transfers
We may also disclose personally identifiable information if we are required to do so by law, or if in our good faith judgment, such
action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Cequent,
its customers, or the public.
In the event of a merger or acquisition of all or part of or Cequent by another company, or in the event
that Cequent were to sell or dispose of all or a part of the Cequent business, the acquirer would have access to the information
maintained by that Cequent business, which could include personal information, subject to applicable law. Similarly, personal information
may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in
accordance with applicable law.